本书第一章是跨境电商概述，分别概述了跨境电商的含义、特点、意义和专业人才素质；第二章是跨境电商运营平台，包括速卖通、亚马逊、Wish和易贝四个平台的特点、店铺注册和产品管理等内容；第三章是跨境电商营销，含有跨境市场分析及各跨境电商营销模式；第四章是跨境电商物流，介绍了不同的物流模式和物流选择；第五章是跨境电商客服；附录介绍的是其他跨境电商平台的基本信息。

Chapter One Overview of Cross—Border E-Commerce跨境电商概述 Lead-in导入 Section One Concept of Cross．Border E-Commerce跨境电商的含义 Section Two Development and Characteristics of Cross-Border E-Commerce in China中国跨境电商发展和特点 Section Three The Significance of Cross-Border E-Commerce跨境电商的意义 Section Four Basic Qualities of Cross--Border E-Commerce Professional Talents跨境电商专业人才素质 Section Five Extensive Reading：Successful Cases of Cross-Border E-Commerce拓展阅读：跨境电商成功案例 Chapter Two Trading Platforms of Cross—Border B—Commerce跨境电商运营平台 Lead—in导入 Section One AliExpress速卖通 Section Two Amazon亚马逊 Section Three Wish Section Four eBay易贝 Section Five Extensive Reading：Independent Website拓展阅读：独立站 Chapter Three Cross．Border E-Commerce Marketing跨境电商营销 Lead-in导入 Section One Cross．Border M arket Analysis跨境市场分析 Section Two Platform．Inside Marketing站内营销 Section Three SNS Marketing社交营销 Section Four SEO搜索引擎优化 Section Five Email Direct Marketing电子邮件营销 Section Six Extensive Reading：LightlnTheBox拓展阅读：兰亭集势 Chapter Four Cross—Border Logistics跨境电商物流 Lead-in导入 Section One Overview of Cross-Border Logistics跨境物流概述 Section Two Main Modes of Cross-Border Logistics跨境物流主要模式 Section Three Selection of Cross-Border Logistics跨境物流选择 Section Four Extensive Reading：China Railway Express拓展阅读：中欧班列 Chapter Five Customer Service of Cross．Border E-Commerce跨境电商客服 Lead-in导入 Section One Overview of Cross．Border Customer Service跨境客服概述 Section TWO After—Sales Service售后服务 Section Three Customer Relationship Management客户关系管理 Section Four Extensive Reading：Intelligent Customer Service拓展阅读：智能客服 Appendix Other Cross．Border E．Commerce Platforms其他跨境电商平台汇总 References