本书共有10 章，选取了访谈、演讲、报告、社评、新闻等多种文体。所选话题紧密结合 时代发展，涉及知识面广，用语生动自然，旨在为学生提供很前沿和很地道的信息输入和语 言素材。本书的一个突出特点是通过指导学生利用网络资源来构建基本的商务知识框架，培 养学生的自主学习意识、网络搜索能力、理性思维能力和语言逻辑表达能力。 本书适合英语专业和翻译专业学生使用，也适合作为了解外媒对世界和中国经济形势看 法及基本商务翻译技巧和知识的参考资料。 本书部分内容配有视频，请点击以下链接进行下载学习（提取码：t9uc）：https://pan. baidu.com/s/1ub2FFBB4Tcbk-FPqS66U3w。

Chapter 1 Marketing Strategies
Pre-reading Activities
Part 1:Case Study of KFC
Part 2:Case Study of Hai Di Lao
Part 3:Case Study of Disneyland
Part 4:Case Study of Promotional Strategies
Business Application
Chapter 2 Corporate Scandals
Pre-reading Activities
Part 1:Volkswagen Emissions Scandal
Part 2:How United Airlines Handles an Overbooked Flight
Part 3:Well Fargo's Fake Accounts
Part 4:Tesco's Accounting Fiasco
Business Application
Chapter 3 Cars and Oil
Pre-reading Activities
Part 1:Car Ownership Restrictions
Part 2:M&A: Geely and Volvo
Part 3:Car Models and Auto Shows
Part 4:Oil Pricing Mechanism
Business Application
Chapter 4 China's Internet Companies
Pre-reading Activities
Part 1:Case Study of WeChat
Part 2:Case Study of Vancl
Part 3:Case Study of Alibaba
Part 4:Case Study of Jack Ma
Business Application
Chapter 5 China's Property Market
Pre-reading Activities
Part 1:China's Real Estate Bubble
Part 2:Beijing's Property Control Measures
Part 3:Property Boom/Bust
Part 4:China's Women and Property
Business Application
Chapter 6 China's High-Speed Rail
Pre-reading Activities
Part 1:Trajectory of China's HSR Development
Part 2:News Reports on China's HSR
Part 3:Industry Implications of High-Speed Rail
Part 4:High-Speed Rail in the U.S
Business Application
Chapter 7 China's Demographic Economics
Pre-reading Activities
Part 1:China's Demographic Challenges
Part 2:Challenges Facing the Old
Part 3:Maternity Tourism
Part 4:Controversial Assistant Reproductive Methods
Business Application
Chapter 8 RMB Exchange Rate
Pre-reading Activities
Part 1:U.S.' and China's Stance on RMB Valuation
Part 2:The Fall of RMB's Value
Part 3:RMB's Addition to the IMF's Currency Basket
Part 4:President Trump's Stance on RMB
Business Application
Chapter 9 European Debt Crisis and Brexit
Pre-reading Activities
Part 1:European Debt Crisis Explained
Part 2:Debt Crisis in Greece
Part 3:Brexit Explained
Part 4:Aftermath of Brexit Referendum
Business Application
Chapter 10 U.S. Tax Reform
Pre-reading Activities
Part 1:How to Pay U.S. Individual Taxes
Part 2:Why Is Tax Reform Difficult?
Part 3:U.S. Tax Reform at a Glance
Part 4:Republicans VS. Democrats on Tax Reform
Business Application