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新国际商务英语写作-修订版 -BEC商务英语系列丛书
商品编号:2397845
ISBN:9787544401685
出版社:上海教育出版社
作者: 何光明
出版日期:2010-01-01
开本:16
装帧:暂无
中图分类:H315
页数:267
册数:1
大约重量:427(g)
购买数量:
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库存:1
配送:
预计72小时发货
甲虎价: 18.2 (6.5折)
原价:¥28.00
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《新国际商务英语写作(修订版)》适合具有中等英语水平的学习者,尤其适合以下三类人群:公司职员:通观商务写作类型,熟知名式写作模板,比照练习,炼就商务写作妙笔,实现精确沟通无碍;大学生:突破课堂教学窠臼,走入真实沟通语境,实用写作练身手,预演场健笔行;BEC考生:精研商务写作范式,扩大相关词汇储备,先期操练实用写作,考试涩笔不再!
《新国际商务英语写作(修订版)》有以下特点:
一、新的内容选材,笔者对所培训的学员外企员工的实际需求做了详细的调查,并准确把握商务英语写作的发展趋势,使该书在内容选材上,不仅实用性强,涉及面广,而且针对性突出。
二、新的设计编排,《新国际商务英语写作(修订版)》是一改许多教科书的刻板拘谨,根据实际商务操作以及学习者的认知习惯来灵活安排各单元,各部分的内容,让学习者不仅有兴趣学,而且学得轻松。
Contents
Section 1: General Tips for Modern Business Writing
1.1 Avoiding wordy and redundant phrases
1.2 Using small words
1.3 Avoiding sexist language
1.4 Using modem business language
1.5 Using less clichrs and jargon
1.6 Avoiding vague expressions
1.7 Avoiding negative wording
1.8 Knowing the proper use of the commonly misused words and phrases
1.9 Using active voice more
1.10 Using more short sentences
1.11 Using a natural, conversational style
1.12 Using courteous expressions
1.13 Using YOUR attitude
1.14 Using more paragraphs
1.15 Shortening or deleting warming-up paragraphs
1.16 Identifying the purpose of the writing in the beginning
1.17 Basing your opinion on facts
1.18 Crossing out unnecessary closings

Section 2: Grammar Focus
2.1 Sentence construction (1)
2.2 Sentence construction (2)
2.3 Avoiding awkward constructions (1)
2.4 Avoiding awkward constructions (2)
2.5 The use of punctuation
2.6 Rules of capitalization
2.7 The usage of prepositions
2.8 The paragraph

Section 3: Memorandums (Interoffice Memos)
3.1 What is a memo?
3.2 The purpose of a memo
3.3 The layout of a memo
3.4 Memos and emails
3.5 Tips for writing memos
3.6 Samples

Section 4: Emails
4.1 What is an email?
4.2 The layout of a letter
4.3 The layout of an email
4.4 Beginnings and endings of an email
4.5 Emails and letters
4.6 Five golden rules for writing emails
4.7 Tips for writing emails
4.8 Business email etiquette
4.9 Samples

Section 5: Faxes
5.1 What is a fax?
5.2 Components of a fax
5.3 The format of a fax
5.4 The pages of a fax
5.5 Samples

Section 6: Notices and Instructions
6.1 What is a notice or an instruction?
6.2 Principles for writing a notice or an instruction
6.3 Guidelines to remember
6.4 Components of a notice or an instruction
6.5 Samples

Section 7: Agendas and Minutes
7.1 Agendas
7.2 Tips for creating effective agendas
7.3 Agenda samples
7.4 Minutes
7.5 Steps for minutes taking and writing
7.6 Components of minutes
7.7 Tips for the minutes taker
7.8 Common symbols for minutes taking
7.9 Minutes samples

Section 8: Business Reports
8.1 What is a business report?
8.2 A general structure for formal business reports
8.3 Suggested structures for other kinds of reports
8.4 Tips for improving report readability
8.5 Formal business report writing process
8.6 Common expressions for business reports
8.7 Report samples in the appendix

Section 9: Proposals
9.1 What is a proposal?
9.2 Golden rules for writing a proposal
9.3 Tips for writing proposals
9.4 Components of an informal proposal
9.5 Components of a formal proposal
9.6 Samples

Section 10: Contracts and Agreements
10.1 What are an agreement and a contract?
10.2 Components of contracts and agreements
t0.3 Main types of contracts and agreements
10.4 Components of a commercial contract
10.5 Samples

Section 11: Resume/Curriculum Vitae, Application Letters, and Follow-up
Thank-You Letters
11.1 What is a resume (curricular vitae)?
11.2 Tips for writing winning resumes
11.3 Resume samples
11.4 Common expressions for resumes
11.5 What is an application letter?
11.6 Tips for writing winning application letters
11.7 Application letter samples
11.8 Common expressions for application letters
11.9 What is a thank-you letter?
11.10 Thank-you letter samples

Section 12: Letters for Social Purposes
12.1 Letters of introductions, recommendations and references
12.2 Letters of invitations and their reply
12.3 Letters of thanks
12.4 Letters of goodwill- congratulations, encouragement
何光明,国际商务英语硕士,资深商务英语培训师,高级商务英语翻译。于昂立教育从事商务英语教学与研究多年,精于BEC初中高级(Preliminary/Vantage/Higher)各个级别的教学,具有丰富的企业英语施训经验,曾于美标、花旗、西门子等数家跨国公司开展商务英语培训。精通国际贸易进出口业务流程,曾为数家公司提供咨询服务,并长期兼职担任国际贸易洽谈翻译。
发表论文数篇,出版著作如:《中级笔译辅导教程》(编委)(上海交通大学出版社)、《大学英语综合教程全程导读》两册(副主编)(世界图书出版公司)、《剑桥商务英语辅导教程BEC1》(主编)(上海交通大学出版社)、《剑桥商务英语辅导教程BEC2》(主编)(上海交通大学出版社)。
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