外贸英语函电/李卫等

本书根据高职院校以培养素质技术技能人才为主的根本任务，按照工作过程，以项目导向、任务驱动来设计体例，安排教学内容。全书共分18个项目(unit)，以外贸交流和磋商过程为主线，分别就现代函电基础知识、网上外贸和跨境电商平台、贸易过程中的函电和贸易条件的磋商和履行4个方面，进行了全面的阐述。本书以当前外贸岗位的函电实用技能的培养为宗旨，充分体现了外贸英语函电的最新内容和发展趋势，同时配合动画、3D、互动实训、教学文件、自主学习等丰富的网络资源。

"CONTENTS Part One Introduction …………………………………………………………………… 1 Project 1 Characteristics of Correspondence …………………………………………… 1 Project 2 Formats and Layout …………………………………………………………… 7 Part Two Online Foreign Trade and Platform of Cross-border E-commerce …… 17 Project 3 Online Foreign Trade ………………………………………………………… 17 Project 4 Search Engines and New Customers’ Development ………………………… 20 Project 5 Cross-border E-commerce and Its Correspondence ………………………… 23 Part Three Business Letter in International Trade Process ………………………… 28 Project 6 Development Correspondence ……………………………………………… 28 Project 7 Inquiries and Replies ………………………………………………………… 36 Project 8 Offers and Counter Offers …………………………………………………… 45 Project 9 Acceptance and Order ……………………………………………………… 53 Part Four Negotiation of Trade Terms ……………………………………………… 63 Project 10 Description of Quality and Quantity ……………………………………… 63 Project 11 Packing and Marking ……………………………………………………… 71 Project 12 Price Terms ………………………………………………………………… 79 Project 13 Shipment …………………………………………………………………… 87 Project 14 Insurance …………………………………………………………………… 95 Project 15 Payment Terms …………………………………………………………… 104 Project 16 Inspection, Claims, Arbitration and Dispute Settlement………… 113 Project 17 Amendment of Letters of Credit …………………………………………… 124 Project 18 Other Forms of Trade ……………………………………………………… 131 References ………………………………………………………………………………… 137"